- UPGRADE FROM KIBBLE TO FREEZE-DRIED RAW: 3x more real meat and nutrient-rich organs than Instinct Original Kibble, delivering high-quality animal protein for strong, lean muscles
- MINIMALLY PROCESSED: Never cooked and less processed than kibble to preserve ingredient integrity, nutrients, and deliver complete, balanced nutrition
- POWER OF RAW: Feeding raw supports healthy digestion, lean muscles, strong bones, and vibrant skin & coat
- NATURAL INGREDIENTS: Made with 93% meat & organs and 7% non-GMO fruits, vegetables, vitamins & minerals, with no grain, corn, wheat, soy, legumes, artificial colors or preservatives
- CRAFTED IN THE USA: Made in the USA with the finest ingredients from around the world for a wholesome, complete diet








